World Economic Forum The New Plastics Economy Catalysing Action

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The New Plastics Economy: Rethinking the future of plastics was published in January 2016 by the World Economic Forum, the Ellen MacArthur Foundation and McKinsey & Company. It was produced as part of MainStream -a multi-industry, global initiative which aims to accelerate business-driven innovations and help scale the circular economy. Danone: ‘This report marks a major milestone calling out specific actions to capture opportunities for redesign and reuse, reuse and recycling. It’s now up to all to get it done, and the insights presented in this paper make the next steps on that journey clear’