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Joint Strategic Needs Assessment: A Guide to Integrating Sustainability. Guidance developed by Kent County Council is designed to support partnership working in the integration of sustainability into the JSA. It states the purpose of the planning system is to contribute to the achievement of sustainable development. The use of social value is clearly supportive of the agenda to improve commissioning and can be seen to have a role to play in the following areas. Using social value principles could support providers to innovate and to demonstrate the wider benefits that they can bring. Social value also has clear connections with efforts to reduce health inequalities.