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Demos is an independent think-tank focused on power and politics. We develop and spread ideas to give people more power over their own lives. We both believed that the push for greater measurement of social return in the third sector was inevitable, but that there was a huge gap between expectations and reality. Providing measures of SROI offers huge opportunities and challenges for the sector. The challenges are enormous and this report lays out some practical steps on how we can realise the opportunities and address the challenges. We should not forget our ultimate goal is social impact -measurement is merely a tool to maximise this.