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Reusable packaging is a USD 10+ billion innovation opportunity that can deliver significant user and business benefits. Innovative reuse models can unlock significant benefits, enabled by digital technologies and shifting user preferences. Such models can help deliver a superior user experience, customise products to individual needs, gather user insights, build brand loyalty, optimise operations, and save costs. The New Plastics Economy Global Commitment has seen over 100 business signatories commit to move from single-use to reusable packaging by 2025.