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Half of the world’s population now lives in cities and half of the population is connected to the internet. Cities must move from a technology-first approach to one oriented towards the people. Each city is unique, and requires unique solutions that address its geographic conditions, local environment and demographic makeup. Cities should prioritize outcome-driven initiatives whose performance can be easily monitored, perhaps using Big Data. 3.6 billion people today cannot access the opportunities provided by digitalization and the internet, according to the International Telecommunications Union.