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Surfers Against Sewage launched its flagship week of the Million Mile Clean from 11th May -23rd May.
Volunteers took part in a national brand audit, an important citizen science programme to drive corporate behaviour change. A total of 26,983 items of packaging pollution were monitored as part of the brand audit. Of these, the top 12 brands were identified as responsible for 48% of branded pollution overall. Coca-Cola, PepsiCo and AB InBev, were responsible for over 33% of all branded pollution found.