Categories
This document by Regenerate entitled The case for purpose-driven business outlines how businesses can drive positive impact and transform society and the planet.
The public want businesses to take greater responsibility for social and environmental issues. Being purpose-driven is increasingly shown to make businesses more successful and sustainable. The public finds it hard to tell purpose driven companies apart from those using purpose as a marketing tool. Just one in ten could identify companies doing good versus those just talking about it. The UK public… favour brands doing good in the world… There is an opportunity for companies to lead the public on this agenda and benefit from increased brand loyalty by upholding their responsibilities towards the environment and society.