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Getting your environmental, social, and governance (ESG) proposition right links to higher value creation. Global sustainable investment now tops $30 trillion-up 68 percent since 2014 and tenfold since 2004. A strong ESG proposition correlates with higher equity returns, from both a tilt and momentum perspective. ESG links to cash flow in five important ways: (1) facilitating top-line growth, reducing costs, (3) minimizing regulatory and legal interventions, (4) increasing employee productivity, and (5) optimizing investment and capital expenditures.