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The UK government has an opportunity to create new jobs and drive economic growth through expanding the circular economy. This sees products and resources kept in use for as long as possible through reuse, recovery, remanufacturing and recycling. A reused iPhone, for example, retains around 48 per cent of its original value, whereas as recyclate it retains just 0.24 per cent. Green Alliance worked with WRAP to examine the job creation potential of a circular economy. We show that greater government ambition for an effective and expanded circular economy by 2035 would create hundreds of thousands of new jobs across the country.