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Global Witness finds 70% of the felled Amazon is now populated by cattle. Beef is the leading driver of tropical deforestation, accounting for an area of land the size of Sweden. Beef giant JBS -reportedly the world’s largest – was at COP26, signing high level no deforestation commitments and claiming it has zero tolerance for it. One of JBS’s regular suppliers, the wealthy Seronni cattle dynasty, presided over a decade-long saga of alleged human rights abuses, the use of slave labour, illegal deforestation and land grabs.
