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In January 2016, the World Economic Forum, the Ellen MacArthur Foundation and McKinsey & Company published the report The New Plastics Economy – Rethinking the future of plastics. For the first time, the report provided transparency on global plastics material flows and associated economics. It found that, while plastics and plastic packaging are a key part of the global economy, the current plastics economy has significant drawbacks that are becoming more apparent by the day. It presented a blueprint for a more effective plastics system based on circular economy principles.
